Natasha Berman on LinkedIn: Natasha Berman | Substack (2024)

Agree with these principles for excelling in #PLGmarketing! At Beamer, we've found that embracing these strategies alongside a robust data-driven approach is key to driving growth. Some additions from personal experience: 1. It's crucial to emphasize the importance of data and tracking throughout the entire funnel. Understanding where website visits originate from, tracking conversion rates by channel, and analyzing user behavior at each touchpoint allows us to double down on what's working2. Weekly funnel tracking by channel allows us to continually test and optimize our approach. And No, I do not think that "weekly" is an overkill when you are in a hyper-growth environment. I start the day by looking at the Paid Digital channels' performance and session recordings for the key pages on the website. Sometimes a glance at the dashboard helps you quickly catch an abnormality and act immediately. By leveraging data, we can make informed decisions about where to focus our efforts for maximum impact. Excited to continue refining our PLG marketing strategy and driving success for Beamer!

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💡 My go-to mantra at a startup: If a tool can fuel growth, learn it pronto.As a first marketing hire at an early-stage PLG startup Beamer, I've worn many hats – researching, strategizing, implementing, and advocating for tools crucial to our growth. Even if it's beyond my designated role, I've embraced the challenge of mastering these tools for our collective success. Here's a peek into our essential toolkit (not exhaustive), forged through trial and error and the exhilarating journey of hyper-growth:📊 CRM:HubSpot: Our cornerstone for managing customer interactions, tracking leads, and automating sales processes.💬 Customer Support:Intercom: Seamlessly delivers real-time support through chat, email, and automation.🚀 Product Updates, Customer Feedback Collection and Management, Changelog, NPS:Beamer: We practice what we preach. Our product revolutionizes user engagement with targeted updates and announcements.🔍 Analytics:Heap & Google Analytics: Capturing user interactions and decoding behavior to optimize experiences.🚪 User Onboarding:Userflow: Crafts personalized onboarding experiences to activate and retain users.💳 Payment Processing:Stripe: Effortlessly manages revenue and subscription billing.💼 Sales Engagement:Apollo: Streamlines sales processes and drives conversions effectively.💌 Email Marketing:Mailchimp, Hubspot: Engages users and drives conversions through impactful email campaigns.📝 Project Management:Asana: Keeps projects organized, focused, and on track.💬 Internal communication:Slack: Our central hub for seamless team collaboration and communication.🎨 Design Collaboration:Figma: Collaborative interface design for engaging user experiences.🔎 SEO and Marketing:SEMrush: Optimizes marketing strategies and tracks keyword rankings.Wincher: Monitors search engine rankings and identifies areas for improvement.🎥 Video and quick tutorials:Loom: Creates quick video messages and tutorials and saves hours of Zoom calls.📊 Visualization Tools:Lucid: Collaborative visualization tools for brainstorming and charting of complex workflows.✅ Task Management:Jira: Manages projects, tracks issues, and facilitates agile development.Currently experimenting with Cuppa and Ideogram.ai for content ideas and images for social.#plg #startupgrowth #toolkit #startupjourney

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I rarely write personal posts on Linkedin, but couldn't miss this chance on March 8.I want to take a moment to express my gratitude and give a big shout-out to all the incredible women with whom I had the pleasure and LUCK to work with and learn from. I have been so lucky to have had their support, guidance, and influence in both my personal and professional growth. Let's celebrate the achievements of women and continue to support one another. Thank you to all the women who have made an impact on my life (sometimes unknowingly, surprise ;) and continue to do so. #InternationalWomensDay👋 Jennifer Chin Gina Chen Courtney Ostermann Kim Medrano DeCarlis Yana Winter Monica Tison Yulia Vasetska Aditi Shah Trevia Clark Aileen Van Ess Ashley Lundquist Tamara Grominsky Madhumitha Koduvalli Tricia Gellman Kiera Googins Manasa Rao Addepalli Lorelei Farrar Linda Maniphone

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Exciting news in the PLG world! Beamer & Userflow have teamed up for a powerhouse alliance in no-code product adoption and user engagement. 🤝 The metaphor may be overused but I'll still use it - the product teams now have the Swiss army knife for boosting user retention and product adoption. Congratulations to Userflow and Beamer 🌟 #PLG #SaaS 💥 Proud to be a part of this evolution!

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In the modern PLG world direct communication between the Product Teams and users is essential to product success (aka driving #ProductAdoption and #userengagement. This is why Beamer aims to empower every product team and help them build a 2-way communication channel.🚀 Meet the new addition to the Beamer family - Beamer feedback. Why do you need it?⭐ Reduce friction by collecting user feedback right inside your app⭐ Validate your new ideas and features with user votes and comments⭐ Build trust by showing users how you're taking action with a public roadmapRead more here: https://lnkd.in/g9vcZjGW A Shoutout to the small but mighty Beamer team for making this product launch happen in a record time Mariano Rodriguez Colombelli 👋 Jennifer Chin Sudhakar Mylsamy Aditi Shah Gabriel Rodriguez Colombelli Satya Ganni

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What a great workshop it was! Didn’t mean to hijack half of the session with my question;) thank you for your insights Tamara Grominsky Julien Sauvage Beamer Product Marketing Alliance

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My fellow PMMs - if you are coming to Product Marketing Conference on Sept 21-22 make sure to stop by Booth #13 and say hi to me, Satya Krishna Ganni, Spencer Coon and Fate Chernoff ! Let's talk about the bread and butter of any #plg strategy—product adoption, customer retention, and user engagement.

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Just finished the course “Product Marketing Foundations” by Richard King! Check it out: https://lnkd.in/dP7quyHf #productmarketing.

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