Amelia Gray Hamlin poses up a storm in new risque fashion campaign (2024)

Amelia Gray Hamlin has set pulses racing once again as she posed up a storm in her latest risque fashion campaign for Frame denim.

The22-year-old model, who is the youngest daughter of Lisa Rinna and Harry Hamlin, was revealed as the new face ofCalifornian fashion house Frame earlier today.

She went naked for the shoot before protecting her modesty with a pair of the brand's $268 Slouchy Straight Jean draped across her enviable physique.

It is the latest in a longline of appearances for Amelia - who is following in the footsteps of 43-year-oldsupermodel Gisele Bundchen after she previously launched her own collaboration with the brand 'to mark a new creative era.'

Amelia's sultry snaps captured the brunette beauty playfully posing in bed surrounded by crumpled sheets as she gazed toward the camera.

She went nude for the shoot but shielded her assets behind a denim cover up which she cheekily pulled back to flash a glimpse of her toned midriff.

Other shots saw the rising star showcasing her figure once again as she posed in jeans and shorts along with an array of bikini and crop tops.

The campaign was shot at the legendary Chateau Marmont in West Hollywood byErik Torstensson - the co-founder and chief creative officer of Frame.

The brand stated that Amelia 'epitomizes a new era of off-duty dressing for the quintessential LA girl.'

Torstensson said that it was also'her old-school work ethic and drive, alongside her natural warmth that truly embody the Frame woman.'

Amelia is the latest famous face to collaborate with the fashion house after Gisele was named as the face of the Winter 2023 collection.

It marked a new creative era for the brand as it entered its second decade - a concept that also rang true for the supermodel, who herself was starting a new chapter in the wake of her divorce from NFL star Tom Brady.

Mother-of-two Gisele - who shares daughter Vivian, 10, and son Benjamin, 13, with her ex-husband, who also has a son, Jack, 15, from a previous relationship with Bridget Moynahan - was said to be the first woman that Torstensson thought of to represent the brand's 'new elevated codes for dressing.'

Torstensson, who has known the model for a number of years, has perennially sought out his friends in the industry to collaborate with in a bid to create an 'authentic community.'

Elsewhere, Amelia'smodeling career only continues to skyrocket following her runway debut at the Dennis Basso Spring/Summer show in 2018.

Earlier this month, she graced the front of CR Fashion Book's spring/summer 2024 issueand last year, the beauty even featured the cover of Vogue Japan.

The full circle moment comes six years after she and her sister, Delilah Belle Hamlin, shot a spread for Vogue in Tokyo.

Since walking her first runway at 18, Gray has gone on to appear in ads for Stuart Weitzman, Savage x Fenty and Levi's as well as strut her stuff for major fashion shows across the globe, including Diesel, Vivienne Westwood and Jean Paul Gaultier.

In 2020, mom Lisa revealed that Amelia, then 19, was paying for her own Los Angeles.

'It's all her money,' Rinna said on the Real Housewives of Beverly Hills when asked her kid was paying for her $5,700-a-month apartment. 'I'm not even helping her a thousand dollars.'

The reality star then claimed: 'Amelia Gray makes more money than all of us.'

Despite her incredible success at such a young age, the bombshell has overcome a lot in her life, including battling anorexia as a teenager.

The model previously said she was about 14 or 15 when her eating disorder started. She was going through an 'awkward stage' and was upset by her appearance in paparazzi photos that were taken when she was leaving a store with her mom.

'I remember crying to my mom about them,' she recalled on Dear Media podcast The Skinny Confidential Him and Her in 2020.

The then teen decided to do the Master Cleanse after reading online that a model she had looked up to at the time would always do it 'before a huge job.'

Ultimately, she eventually got so thin that her family took her to UCLA to get her treatment.

'We show up. It's like this really scary old man's office. It could not have been a more uncomfortable vibe for me,' she said. 'I sat there and there was just like books everywhere, even on the floor...

'He looked at me and he was like, "So, yeah, basically, at this rate in about four months you're going to be 45 pounds and you're going to be dead."'

Amelia remembered asking herself how that is even 'humanly possible' and couldn't get the number out of her head.

'I just snapped out of it,' she said. 'I was so lucky that I was just like, yeah, I don't want to be 45 pounds.'

She said the beginning of her recovery was particularly difficult because she started rapidly gaining weight and didn't know why.

'I was still eating just an apple a day, and then I would have a bowl of vegetables at night, maybe with some sriracha and like a drizzle of olive oil if things got pretty crazy,' she recalled. 'I gained 50 pounds in six months and I was like, I know something's wrong with me.'

Amelia went on to note that she was diagnosed with Hashimoto's disease, an autoimmune disorder in which the thyroid gland is attacked.

She stressed that 'the longer you're anorexic, the more detrimental effects it's going to actually have on your body.'

In addition to Hashimoto's, the model stated that she suffers from an inflamed thyroid, a hormone imbalance, depression, and anxiety.

Over the years, Amelia said she has been focused on healing her body and mind and does not weigh herself.